CLAUDIO
LURASCHI

PSYCHOLOGIST AND MENTOR

The vision before the change

WHO I AM

I am a psychologist by profession.

CLAUDIO LURASCHI

Psychologist and Mentor.

Graduated from the University of Geneva.

For over thirty years, I have worked with individuals, organizations, athletes, and universities.

TARGET

I guide managers, entrepreneurs, and professionals.

I do not focus on success.

I focus on the relationship each person has with themselves.

When this relationship changes, values cease to be mere ideas and become actions.

And success follows.

VALUES

The Center

Every person has an essential core.

Often, it is not lost.

It is simply buried beneath layers of debris.

Fears, habits, memories, roles, expectations, and conditioning gradually conceal it.

My work is to create the conditions for each person to rediscover their own center.

METHODOLOGY

The mirror

Authenticity is not about expressing oneself freely.

It is about not betraying oneself.
My work guides people through this process.

I do not offer answers. I offer a mirror.

The mirror does not interpret.
 It does not judge. It does not console. It reflects.

And precisely because it reflects without distortion, it makes a rare encounter possible: an encounter with oneself.

Every authentic transformation begins here.
Not with change.

With seeing.

COMPANIES

Collaborations

Aeroperto di Roma
Agorà
Albero della Vita
Alcast
Alma Impact
Alessi
Amag
Ar-Tex Spa
Asl di Borgomanero
Asl di Novara
Asuar

Banca ICBP
Bally
Banca Mediolanum
Bar Ilan University
BASF
Belotti Group
Brumana
Bouty gruppo IBSA
Buitoni

Cameo
Casinò di Lugano
Cerbios Pharma
CF Lugano
Chemetall
CH2M
Cippà Trasporti
Città di Bellinzona
Clementoni Spa
Club Med
Cogne Acciai Speciali
Comune Cugnasco
Comune Gordola
Comune Mendrisio
Comune Ronco s/Ascona
Comune Stabio
Comune Tenero
Coop
Consitex
Corpo Civ. Pompieri Lugano
Culligan International

Datamars SA
Duferco
Edili Spa
Elmec Solution
EOC Ente Osp. Cantonale
Ergo
Euler Hermes
Euro-Automation
Euroslot
Eurotranciatura

Faulhaber
Fed. Ita. Canoa e Kayak
Ferrovie Federali Svizzere
Fisio Interazioni SA
Fly High School
Fondazione Amilcare
Fondazione Otaf
Fondazione P. Paoletti
Figurella

Garage Tognetti
Garage Cristallina
Geoalps
Golf Club Gerre Losone
Groupama
Gtech
GTS Group

Heineken
Helsana
H&M
Hugo Boss

IBM
IDMC
Inci-Flex International
Intra Private Bank
InformaAzione
Informa Israele
InaAssitalia
Ist. Sv. Pedagogia
Italpizza
Itway
Johnson & Control
Kedrion
Kering Luxury
Lottomatica

Manor
Mazzorato
Medidea
Medidiscipline
Migros
Minimotor
Mister Wizard
Monsanto
Motio Ticino
Motio AG
Municipio di Lugano
Novartis
Nyenrode University

Ora
Pharmanalitica
PCA
Plastipak
Pompieri Bellinzona
Poste Svizzere
Postfinance
Prodeco Pharma
Progetto Arca
Prosenectute
Prot. Civile Lugano

RTSI R. Svizz. Italiana
Rapelli
Raiffeisen
Rai Pubblicità

Salumificio Al Castello
Sandro Vanini SA
Sanikel
Scatolificio Cristina
Schindler
ScaHygienic Production
Sost. Curatele Lugano
Spinelli SA
Stival & Partners GmbH
Strategike
SUPSI Università
Swatch
Swisscom
Swiss Football League
Swisslife

Tamborini Vini
Takeda Manufacturing
Tilo SA
Tognetti Auto SA
Ufficio Penale Federale
Ufficio Turismo Locarnese
Università di Firenze
Università di Perugia
Università di Prato
Università di Torino
Valeur Fiduciaria
Viar Valvole Spa
Vodafone
Wiz Design

Testimonials

“There is no need for tricks, patterns, masks, or personal strategies. Rather than protecting us and helping us navigate relationships and life in general, they complicate things, weigh us down, and hold us back. Claudio has truly understood this and conveys it with genuine, effortless naturalness, even without speaking, almost by osmosis, guiding you, consciously or unconsciously, back to your essence.”

Giulia, HR Management

“I have brought order to chaos. Before I started, I felt overwhelmed by all my responsibilities. Now I realize that everything is in my hands, and that I have both the ability and the time to put things in order.”

Filippo, General Manager

“Never ordinary, always thought-provoking… A true coach who inspires you to embrace life with wonder and enthusiasm!”

Daniele, Ceo

“Claudio played a key role in my journey to becoming an entrepreneur, and now he is doing the same for my team. He constantly challenges conventional thinking, pushing you to question your assumptions and see things from a different perspective. That is how he helped me broaden my vision and strengthen my determination.”

Gabriella, Entrepreneur

 

“Claudio is a wise man with a brilliant mind. He sees the world and its challenges from a broad, original perspective, allowing him to come up with unexpected ideas and unconventional solutions. He is an exceptional coach and a charismatic speaker who shines on stage with his unique blend of insight and humor.”

Shulamit, Entrepreneur

 

“I had the privilege of experiencing Claudio’s work firsthand while developing a training program for the new sales force of a major multinational company. As a creative director and event organizer, I have worked with many trainers over the years. What struck me most about Claudio was his extraordinary attention to detail and his ability to communicate creatively across different styles and contexts. He combines exceptional listening skills with a deep understanding of human dynamics, particularly those at play within complex organizations. During the event, I was impressed by the natural and direct connection he established with the audience. He addressed essential issues with clarity and ease, without forcing the interaction or relying on the superficial charisma so often associated with traditional training. Getting to know him better confirmed that his approach is rooted in a distinctive methodology, combining passionate study with genuine human sensitivity. Rather than placing himself at the center of attention, Claudio focuses on understanding the people and environments he works with, continuously adapting his knowledge and approach to their emerging needs. It is precisely this rare sensitivity that makes Claudio Luraschi’s work both unique and effective.”

Daniele, Founder & President

 

“It’s an incredible journey, and I feel I’m only just beginning. I’m starting to discover and appreciate something I never even imagined could exist.”

Doris, CEO

 

“Every concept and objective, however simple it may seem, opens up a world of situations worth exploring and understanding. With professionalism and clear, accessible language, Claudio turns this process into a meaningful and effective experience.”

Massimo, Managing Director

“I recognize the profound impact that a professional of Claudio’s caliber can have on business leaders seeking change and growth. In a world where everyone is rushing to improve, it is essential to first reconnect with who we truly are. This is precisely why working with someone like Claudio is so valuable.”

Gianmaria, Deputy CEO & Head of Sales

 

“A course on emotions that went far beyond theory. Claudio immediately understood the people in the room, created a genuine space for reflection, and transformed personal experiences into awareness and growth. A wise and insightful trainer, capable of inspiring meaningful change in remarkably little time.”

Lara, Business & Team Coach

 

“I met Claudio about two years ago in RAI Pubblicità and I was impressed by his open minded approach combined with reliable deployment capabilities. He is a magnetic Coach and Psychologist. I also think that Claudio has a role in helping top managers and entrepreneur to create new ways to manage companies. He is the right person if you look for a “gentle transformation” in your company, which is in my opinion the most effective and durable change.”

Alberto, Direttore Museo

 

“I have known Claudio for almost 10 years, and worked with him on different organizational projects in Europe where he has been an excellent support to help lead important changes. He has a very rich and unique background of experiences and academic formation which give him the flexibility to adapt his work and message to an organizations’ culture and needs. Claudio easily forms emotional and powerful connections with people either on a coaching 1:1 basis or with mid to large size groups. His material is original, creative, well researched, and effective. I highly recommend him for any change management or coaching programs you are developing and rolling out in your organization.”

Nicolas, Advisor & Board Member

 

“Claudio held up a mirror that helped me look within myself and find the answers I needed to navigate the challenges of relocating to China, achieving clear and measurable results. He helped me overcome the discomfort of a profound cultural transition, teaching me to embrace change rather than resist it. This shift in perspective allowed me to look ahead, set new goals, and ultimately go beyond what I thought I was capable of.”

Patrizia, HR Director

 

“Claudio has an exceptional understanding of people and the difficulties they are living. The most interesting ability he has is to be able to help the person resolve their issue in a few short sessions. In listening to these people after their sessions with Claudio, what he really managed to do was give them hope and belief that they could actually find solutions.”

Padideh, Imprenditrice

 

“As a trainer for myself and the team I was coordinating at the time, Claudio has always been direct, enlightening and highly stimulating. He was alwyas using multifold approaches and insights from pedagogy, psychology, field experiences from his business coaching to better target his audience and make his messages clear, relatable, straight to the point. An excellent communicator, a great coach and trainer!”

Monica, Communication Manager

 

“The work with Claudio has been instrumental for me. Yes, in my professional life, but what I am most grateful for is his influence in guiding me to become a better human, to find a center of gravity within myself and through that a very different set of relationships with people I care for. Claudio is a very unique person with a distinct set of capabilities, deep experience, humility and expertise that is extraordinary. He is selfless in his desire to elevate others. I feel lucky to be a part of his universe and can not recommend him strongly enough for any organization or an individual who wants to move the boundaries of personal growth, professional development and performance.”

Miliça, Head Strategic Innovation

 

“Claudio is an outstanding corporate trainer. His seminars draw on timeless wisdom, making it relevant to the complexities of today’s world. Beyond his expertise, competence, and strategic insight, I deeply value his kindness and genuinely people-centered approach. I hope to continue this journey alongside him, both as a manager and as a person.”

Luca, Sales Director & Team Builder

 

“Claudio’s listening skills, attentiveness, and ability to communicate are immediately apparent. But what truly makes him unique is his inner world: vibrant, rich, generous, and passionate. He brings curiosity, lightness, and depth to everything he does, driven by a genuine desire to help others.”

Marcello, Trainer

 

“Working with Claudio exceeded all my expectations. His engaging, hands-on approach and collaborative methods made every team training session inspiring and energizing. His methodology goes beyond teaching: it inspires continuous personal and professional growth. I came away with renewed enthusiasm, practical tools, and a deeper awareness of myself and others.”

Paola, Managing Director

 

“Every meeting with Claudio is enriching and refreshingly unconventional. His sincerity, humility, and warmth make people feel genuinely welcomed, valued, and exactly where they belong.”

Samia, HR

 

“Mr. Luraschi is a rock star speaker, tutor, psychologist! His ability to deliver profound topics in an engaging, interesting way and touch everyone in the room is extraordinary. I’ve participated in a number of sessions, seminars and trainings held by Mr. Luraschi, and time after time I got significant insights, learnt valuable techniques and was charged with energy and enthusiasm. Furthermore, the new ways to look at life, at things and at people, when shared by Claudio, resonate and accompany participants for a long time also after an encounter. To summarize, I highly recommend Mr. Luraschi as an unparalleled psychologist, trainer and speaker!”

Jeff, Founder

 

“Claudio is a charismatic professional and a truly authentic mentor. His energy and enthusiasm are contagious, and every moment spent with him becomes a source of inspiration and positive energy.”

Luca, Sales Director

 

“Claudio’s simplicity and energy make every message resonate, always offering a fresh perspective. What sets him apart is his deep expertise and the genuine kindness with which he guides you, even when confronting uncomfortable truths about yourself. With his confident and insightful guidance, these discoveries become opportunities for real personal growth.”

Arianna, Area Manager

 

“Over the past year, I had the pleasure of having Claudio accompany me through part of my personal journey. Every meeting offered a fresh perspective on my growth, challenging my assumptions and opening up new ways of thinking. His unconventional, sometimes surprising approach makes him an exceptional companion on the path to personal development. I highly recommend Claudio to anyone seeking to turn change into genuine growth.”

Samuel, Fire Chief

 

“Claudio’s workshop with the entire Swisscom Business Ticino team was an exceptionally valuable and engaging experience. Under his expert guidance, everyone actively participated and gained meaningful insights for both personal and team development. His extensive corporate experience shines through in his professionalism and his ability to connect with people.”

Carlo, Manager & Board Member

 

“I had the pleasure of attending several corporate seminars led by Claudio in Italy, Switzerland, and France. The transformation in our team’s commitment to the company’s mission was remarkable, and clearly reflected in our sales results. I would recommend his seminars to any visionary, ambitious, and forward-thinking company.”

Pellegrino, International Business Builder

 

“I had the privilege of working with Claudio on an inspiring journey that brought fresh energy and perspective to my professional life. His exceptional qualities speak for themselves, and I wholeheartedly recommend him. Every moment spent with Claudio is truly valuable.”

Andrea, Ceo

 

“Enjoyable, valuable, stimulating, enlightening. That’s what working with Claudio feels like. It’s like opening the windows of your mind and letting in a breath of fresh air, lifting you towards new levels of personal, professional, and team growth. The only downside? Not being able to experience it every day.”

Fabio, Marketing Director

 

“During the different occasione we have worked together, Claudio was always capable of taking out the best of the individual or of the team. Very often with surprising approaches and results. Thanks to his support Cerbios is moving in this important transaction from a small business where everybody knows everything of the company to a medium size company culture where trust and competences of the managment team is needed in order to delegate properly with limited stress. Claudio’s attitude and way of working with people is really outstanding. At the end he is psicologist and knows what to do, how and when!”

Gabriel, Ceo and Certified Board Member

 

“Strengthening team spirit by helping people understand themselves and find their center in their relationships is truly powerful. Learning to love yourself so you can genuinely care for others makes all the difference. Claudio is simply exceptional at guiding this process.”

Paolo, CEO

 

“Having known Claudio for over twenty years, I have witnessed the extraordinary depth of his knowledge and the dedication behind his work. He has a rare ability to bring timeless wisdom into the present and make complex ideas accessible. Through his deep understanding of psychology and his genuine commitment to human growth, he helps individuals and organizations move beyond who they are today and become who they are truly meant to be, for their own benefit and that of others.”

Oscar, Truth Seeker